Paolo Bettini Riding in California: I Yam Still Specialized

For a chance to see Paolo Bettini riding his Tarmac SL2 again, but this time in California, where there are apparently no sun-dappled villages or cheering children, check it out here.

Specialized Tarmac SL2 and Paolo Bettini

Although as a devoted Tarmac rider I might be a bit prejudiced, I really like this ad from Specialized featuring Paolo "the Cricket" Bettini riding really fast at home in Tuscany, wearing the whole rainbow ensemble of the World Champion. The sun is shining, the villages are beautiful, the kids worshipful. There is even an accordion playing.

Paolo looks great. Sometimes it is just a question of La Bella Figura and I think this ad captures it. I even like it when he says, in the only English he speaks in the ad, "I yam Specialized" at the end.