Saturday, January 17, 2009
Yet More on Beer and Bicycling: Stella Artois Vintage Race
This wonderful ad for Belgium's Stella Artois beer came to my attention through a posting on the excellent Biking Bis, where there is also an account of the filming of it on the dirt roads of Mallorca. Enchanting, and just the thing to keep us motivated through those winter training sessions. Of course, Belgium is legendary for marvellous beers and, alas, boring Stella Artois is not one of those but, still, a great ad.