here) about a new concept, "Coasting," that Shimano had come up with: to attract non-cyclists to riding, the company engineered an automatic transmission and it ended up on bicycles made by Trek, Raleigh and Giant in 2007, followed by four other firms in 2008. The idea was that the 161 million non-cyclists in America could be lured onto the roads if they had simple, fun and relatively inexpensive bikes. Although it seemed at first that sales were good, it now appears that the program has ended and no Coasting bikes are being produced anymore.
One of the fascinating aspects of Bicycle World is the endless inventiveness as people try to improve the Perfect Machine. Coasting owes its origins to a design firm, IDEO, which received a brief from Shimano in 2002. To a man with a hammer, every problem looks like a nail and to the IDEO people the problem seemed to be the bicycle rather than the environment.
reviewers were not "hardcore" cyclists but were just looking for cheap transport and were willing to accept parts that fall off sometimes.
The word "fun" does not appear in customer reviews of the Mongoose once but the people who bought Trek Limes seem to really like them. I guess there were just not enough of those customers.