The Business Press Discovers Cycling: Part 2

Today one of Canada's leading newspapers, the Globe & Mail, has a piece on Canadian bicycle manufacturer Cervelo, with the story being the cover story in the Report on Business magazine. It is an amazing success, with sales growing 40 to 70 percent annually. Check out the article here.

Canada's Bicycle Niche

Cervelo P3C: World Champion tt bike
(note/hint: my birthday is next month)

The Toronto Star ran an interesting piece on the origin and growth of Cervelo, the local firm that has become globally-dominant in sales of triathlon and time-trial bicycles. The article points out the substantial number of Canadian firms building high-end equipment but also notes how surprising this is given the lack of world-class events and competitors. I am guessing with only two cyclists on the ProTour circuit, this might apply to road racing but I think Canada has a disproportionate number of top triathletes, male and female.