Monday 26 May 2008

Canada's Bicycle Niche

Cervelo P3C: World Champion tt bike
(note/hint: my birthday is next month)

The Toronto Star ran an interesting piece on the origin and growth of Cervelo, the local firm that has become globally-dominant in sales of triathlon and time-trial bicycles. The article points out the substantial number of Canadian firms building high-end equipment but also notes how surprising this is given the lack of world-class events and competitors. I am guessing with only two cyclists on the ProTour circuit, this might apply to road racing but I think Canada has a disproportionate number of top triathletes, male and female.

1 comment:

Ron George said...

Good article here. Thanks