Cycle Hero Campaign

Cyclists, much to my surprise, are not apparently considered cool here by the Public at Large, and commuting cyclists fall into the lowest category of the low. The Cyclists' Touring Club of the United Kingdom took matters into its hands and, taking advantage of all the buzz about global warming, prepared a message for distribution in cinemas across the country. "Cycle Hero," a short film shown before features, has now been seen by over 5 million moviegoers since it was released in summer, and it has of course made it into YouTube as well. You can see it here , and go for the 2 minute version. If this can't make us cool, nothing can.